Road Monkies · Est. India
Yourheadisprotected.
Whatabouttherestofyou?
We face the same daily urban road as you do. We know the pain. And we are here to solve it.
The Problem · 01
You're not just commuting.
You're cooking.
90 minutes a day under a 38°C sun. Intense UV exposure. Sweat. Heat. Dust. Pollution.
It can lead to:
The Problem · 03
One fall from the ER.
Nothing between skin and tar.
A cotton shirt tears in the first metre of slide. Skin doesn't.
Why it matters
The commute is the exposure.
Every single day.
Ninety minutes a day under an 11-index sun is not a tan. It's DNA damage.
the protection a cotton shirt actually offers
Helmet foam grips every strand. Friction, sweat, then thinning at the crown.
higher hair-shedding reported by daily helmet users
The first metre of a slide takes the shirt. Then it takes the skin.
of India's road-crash deaths are two-wheeler riders
Before we build · Before we show
We want to listen first.
No product renders. No spec sheets. Just twelve questions about the ride you already take — heat, dust, falls, everything in between.
Answers unlock after you take the 2-minute survey. We'd rather hear you first.
Yes. The sun emits UV-A and UV-B rays — UV-B burns the surface, but it also damages the DNA of skin cells. Repeated, unprotected exposure — the kind you get on a 60–90 minute daily ride — is directly linked by the WHO and ICMR to photoageing, pigmentation, and a significantly higher lifetime risk of squamous and basal cell carcinoma. A cotton shirt only blocks around UPF 5.
The mechanical part is real. Helmet foam has thousands of micro-hooks that snag and yank strands every ride. Add trapped heat, sweat, and pollution and you get chronic friction damage at the crown — visible thinning over months, not years. Hormonal loss is separate; this is the part your ride is causing.
Even a 30 km/h slide takes a cotton shirt off in the first metre — after that, tarmac takes skin. India records over 1.72 lakh road-crash deaths every year (MoRTH, 2023) and two-wheeler riders make up 44% of them. Most were on 'short trips'.
We're not showing that yet. This site exists to talk about the problem first — with real research and real rider input. The product will follow the survey, not the other way around.
Because showing it first would bias every answer we get. We'd rather hear what actually bothers you on the ride, then build to that. Take the 2-minute survey — you'll be the first to see what comes out of it.
After we finish listening. If you leave an email at the end of the survey, you'll get exactly one message: the day the first product is ready.
Limited first batch · Founder pricing
Join the troop.
Ride like a Monkie.
The first 500 riders get founder pricing, early shipping, and a hand-numbered tag. Leave your number, your city, and the product you want.
No spam · One message at launch
Built in India, for India.